Sales Training
From People Who Run
Sales Campaigns, Day-In, Day-Out.
We run B2B sales campaigns across 20+ industries for 10+ years, from startups to enterprises. Use our proven framework to train your team.
We’ll show exactly what we do: This is practical sales training. Emphasis on practical.
Most people treat selling as either a gift you're born with or a necessary evil you tolerate. It's neither. Sales is a craft, a set of learnable, repeatable skills, and it deserves the same real training you'd give any other part of your business.
But a craft can't be taught with a hype speech or a deck full of theory. It has to be practical, drilled on real conversations, real objections and real numbers, the way we run it inside the go-to-market strategies we deliver for clients, quarter after quarter, year after year. That's the difference between training your team feels good about for an afternoon and training that changes how they sell on Monday morning. That's the only kind we do.
The real problem with most sales teams: They aren't underperforming. They're under-supported.
Since 2021, selling has got harder. Buyers are guarded, the channels are noisy, and the old playbook, more calls, more pressure, more hope, stopped working.
So here's what happens inside most teams. Your top one or two carry the number. The bottom churns out and gets replaced. And the middle, which is most of your people, quietly languishes, because nobody ever gave them a system. When the numbers slip, pressure creeps in, culture frays, and before long, your whole revenue engine is riding on one or two people you can't afford to lose.
There is a different way: Selling isn't about pressure. It's about helping people decide with confidence.
Here's what we believe, and it's why our clients' customers keep calling the experience "refreshing." Pressure tactics don't come from bad people. They come from salespeople who were never shown a better way.
Give someone a real framework, a story worth telling, honesty about the risks as well as the upside, and a genuine intent to add value, and they stop pushing and start helping. The numbers follow. So does the self-respect.
Get in Touch
Whether you have a question, an idea, or just want to say hello, feel free to reach out—we’re here to help.
Our Approach: A proven system, that scales system. Not a motivational speech
We've turned selling from an art into a science, tested on our own money across 20+ industries. Your team learns it through six pillars.
1. Performance Mindset.
Here we look at the realities of selling, as well as the habits and expectations of people who win consistently.
2. Prospecting.
Where your audience actually is, and how to use online tools to build a clean, targeted, and inexpensive dataset of the right people.
3. Positioning Your Narrative.
How to tell the story behind your solution so it earns trust and solves a real problem, instead of reciting features. This is the heart of it.
4. Pitches and Presentations.
How to structure a pitch and build the presentations that disarm prospects, get them to open up, and lay your solution out clearly, so they can make informed decisions.
5. Practical Execution.
Your macro game plan: the day-to-day framework and touch-points for getting your narrative in front of the dataset and turning a list of names into real conversations.
6. Perpetual Assets
Branded frameworks, recordings and pitch guides your people keep, so the standard never slips after we leave.
We do this everyday, across more than 20 industries: Don’t take our word for it.
Client Reviews
So, who's this for?
Whether you are a founder, sales director, sales manager, or someone responsible for driving results across sales and marketing, this training is for you.
You want you and your team to sell with greater confidence and integrity, supported by a clear, practical process that everyone understands and believes in. You also want to build a culture where preparation, consistency and effort are recognised, rewarded and reflected in stronger results.
-
As a founder, telling your story may come naturally. The challenge is telling it consistently, communicating the value clearly and moving the conversation toward business. We help you turn what is often instinctive into a structured, repeatable process that others can understand, adopt and execute.
-
Managing a sales team means managing different personalities, egos, excuses, high performers and underperformers. It is easier said than done, but it is critical to building consistent results. We give your team a clear sales process and practical framework, so you can spend less time policing activity and more time leading the culture, coaching your people and holding them accountable.
-
You may not be responsible for every sales conversation, but you are fundamentally responsible for growth. You need a clear strategy, visibility over how it is being executed and confidence that your team can deliver it consistently. This training helps create alignment between leadership, sales and marketing, giving the business a practical path from strategy to execution.
About Ed & Sales Inc.
I learned to sell in the one place you're not allowed to lie, post-GFC financial markets in Australia, handed the oldest, most burnt leads in the building. I couldn't pressure anyone.
The customer-centric approach I built there didn't just hit the numbers; it changed my life. A housing-commission kid from Western Sydney and a dad at 21, I've since built firms, run campaigns across more than 20 industries, and worked with teams at companies like Shopify and Veeam. I've seen exactly what a real framework does for people, not just their targets, but their confidence, their culture, their lives. That's why I want to put it in your team's hands.
But this was never going to be just me. I've built Sales Inc into a team and a system precisely so it doesn't ride on one person, mine or yours. Work with us, and you're not hiring a single closer; you're plugging into a proven machine: the frameworks, the tools, the data and audience side my co-founder Nicholas leads, and a team that's delivered this for clients of every size, industry after industry. That's the whole point. A repeatable system beats a single star every time, including ours.
Ed Badawi, Co-Founder, Sales Inc.
We don't just train your team. We build it with them.
The One-Day Workshop
For teams who need the whole system, fast.
The complete six-pillar method, explained end to end
Your team leaves clear on the framework and ready to build
The perpetual toolkit and templates to guide them as they do it
Three months of SellWell Studio access included
The Two-Day Workshop
For teams who want it built, not just taught.
Everything in the One-Day Workshop, plus:
We roll up our sleeves and build the real work with you: your narratives, your pitches, your presentations
Hands-on, side by side, so your team walks out with finished assets, not just knowledge
The same perpetual toolkit and three months of SellWell Studio access
Let's have a conversation.
No pitch, no pressure, just 15 minutes to understand your team and whether we can help.
If we're a fit, brilliant. If not, you'll still walk away with something useful. That's just how we do things. Speak to Nicholas or Natalia
